While it’s not pretty, it does still provide some information about the content of the image. Here’s what a disabled image looks like without ALT text in Gmail:Ĭompare that to the same image when ALT text is included in the image tag: Let’s take a look at how images with and without ALT text are displayed. In the absence of explicit dimensions, some email clients will collapse that area and the ALT text with it. While you should be including the dimensions of your images as a best practice, explicitly declaring the width and height of your image gives your ALT text a container in which to live when images are disabled. Since it is part of the HTML standard, all you need to do is include the attribute in your image tag: Fortunately, they are easy to set up and even style to fit in with your email design. Sometimes called “ALT tags” or “ALT text”, they provide information about the content of images in the form of text when images are disabled or unable to properly load. The good news is that HTML provides a reliable solution in the form of alt attributes. How do email designers overcome this important problem? Many email clients (and users) disable images by default, bad connections can prevent images from loading, and visually impaired users can miss important information contained within images. Unfortunately, designers can’t count on images always being loaded. Images often convey vital information and, more importantly, entice readers to engage with an email. Email designers rely on images for more than just adding ornamentation to a campaign.
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